According to the March Association of American Publishers (AAP) net sales revenue report (collecting data from 1,189 publishers), adult eBook sales were $282.3 million while adult hardcover sales counted $229.6 million during the first quarter of 2012.
Ebooks now sell about 45% of what paper books sell in the US!! Didn't they tell us it was 5% only two years ago? Holy mama.
I think it's now time to say that ebooks are no longer a niche market which it is safe for publishers to ignore.
What drives Stephen King to decide to publish his next book only on paper, I can't say. It's not an economical decision, that's for sure. (Or if it is, he's deluded.)
It's quite amazing. I think it's still only around 20% of the US population who have ereaders. Clearly these guys read a lot more than average.
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