Wednesday, October 19, 2011

Ice Cream Sandwich Smartphone Galaxy Nexus

Google and Samsung Launch Ice Cream Sandwich Smartphone Galaxy Nexus, article.

I just posted this to make fun of the Android version code name "Ice Cream Sandwich". Now, I could understand "Honeycomb", that's a pretty cool code name, but come on, "Ice Cream Sandwich"?

While I'm at it: PR-speak:
“Meet Roboto. It’s a totally new typeface for Android — modern yet approachable. It was built from scratch for high-definition paper density displays…We wanted something relevant, emotional, and we looked to the latest trends in graphics design to inspire us. We took all of the actions that you do every day and brought them front and center.”

There no connection or seque between the last two sentences, they are on entirely different topics. PR people speak gibberish.

And apparently the font they use now is "modern yet approachable" and "relevant" and "emotional"? On a phone I would settle for "highly readable", but maybe I don't have the stellar standards necessary these days.

3 comments:

Timo Lehtinen said...

It was built from scratch for high-definition paper density displays…

With the exception of a handful of typefaces Microsoft created for computer monitors, ALL typefaces from the last 500 years have been designed for “high-definition paper density displays”. Do'h!

Timo Lehtinen said...

Maybe thay meant something like this?

Eolake Stobblehouse said...

1, yeah!! haha.

2: good one, will have to look at it.

typewriter fonts have been over-used since 1995, but I still kinda like them.