Amazon now says that you CAN opt out of Kindle Fire ads, article.
Hah, I had a feeling they wouldn't get away with this! It's simply too dumb to alienate a significant portion of your customers for no good reason.
an Amazon spokesperson contacted them via email, confirming ... that buyers will be able to opt out of the lockscreen ads for a one-off fee of $15 USD
By the way, if $15 is all they get out of a device-lifetime's worth of ads, why even use them?
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