How do they do it?

Like I've written even before it came out, I can't think of a single feature of the iPhone 5 that I really need or want above my iPhone 4S. Not only "pretty much" need or want.

But still, I look at it, and dammit, I want it!

How the f**k do they do that?

(I'll bet dollars to donuts I'm not the only one asking that question!)

My best guess is that it is the training and genius to conceive something really beautiful (and workable), and the sheer sweat and determinism to carry it out. But heck, nobody wants to hear that! Not me fah sure.