Watch the video, it is good, and funny.
I got this info from the designer David Cutler:
I've been working with a UK distributor about retailing FLOTE it in Europe.
For now, we are charging $110 for international shipping via USPS, which may take a several days to a few weeks.
I wanted to inform you of an important improvement to the FLOTE. We have designed the "sliding" boom to now be a "telescoping" boom. This removes the concern of the "boom tail"- the end of the boom opposite the tablet- bumping into things like chairs and walls when you swing your tablet around. Aesthetically we are making the "fixed" boom tail look similar to the current design, remaining extended about 5" to give FLOTE its balanced look.
I wonder why it took so long for such products to appear.
Look at this study about the unfortunate ergonomics of using a tablet.