Thursday, July 12, 2012

"iPad Air"?

My guess: A smaller iPad soon, very cheap, maybe $200?
Not a retina display, but higher pixel-density than iPad 1 and 2 because of the size, keeping the original resolution. And I'm guessing it will be 8 inches, and quite light, and named "iPad Air".
Apple will want to not leave a "price umbrella" for their competitors, a hole in the lower price range. So this should do that. But if they can sell it for lightness and call it "Air", that will sell on a positive characteristic rather than a "discount" aspect, which is important for Apple as a perceived premium brand. They don't want to have products which are perceived as "feature-scraped" or "low end".

I will admit to a lot of wishful thinking here. To my taste, the weight, when it's used as an ereader, is the biggest weakness of the iPad. It's not good for one-handed reading, so that leaves out one of the most popular categories of ebooks right there!

Here's a good article speculating on the possible product.


Bruce said...

I like the iPad Air name; well done there Eolake. I have read a lot of speculation, but I haven't seen that name before. It makes much more sense than iPad mini to me.

Eolake Stobblehouse said...

Ya, I think the Mini moniker is a bit obvious, and also it is another one which is slightly "diminishing" about the product, like it's less than another product.

Eolake Stobblehouse said...

It would be soooo cool if they have found a way to make it really light-weight. Then it would be a *very* strongly positioned ereader.