Tuesday, November 13, 2012

Laziness Made Virtue

Apple Pays $21 Million to License Swiss Clock Design for iOS, article.
Apple paid US$21 million to license a clock design from Swiss rail operator SBB that the Cupertino company had improperly used as part of iOS 6...

Holy mama.
(Sticks up hand, jumping on seat) Hey! Can I design a clock face, too, please? I'll do it for one million less!

Having said that, it is a striking clock design, designed by Hans Hilfiker in 1944. It proves again that KISS works. Keep It Sweet and Simple. Otherwise known as Laziness Made Virtue.

It's what I've always done on my own sites. As much out of laziness and lack of skills as out of my love of simple designs. But it has the unforeseen advantage these days that the sites, unlike many web sites, work well on smaller hand-held devices.


ganesha games said...

it would have helped if at 21 millions they chose a design that included AM or PM info on the clock. What good will it do to know that it is 3:00 in Beijing if I don't know whether it is 3:00 AM or 3:00 PM?

Eolake Stobblehouse said...

It seems it turns black between 6pm and 6am.