Tuesday, October 25, 2011

A historic event?

This is from Apple's delivery tracking page. I find it totally hil that they label the delivery date as a "historic event".


Timo Lehtinen said...

It's not the “delivery date” they label as historical, but the event: Out for delivery, meaning the parcel was been taken onboard the delivery truck. The next event shall be either Delivered or Delivery attempted, in case you were out or something.

The event is historical because it has already happened, i.e. it is in the past. And note that it is plural; there can be many events related to the delivery of a single parcel.

Just calling them “Events” would have been vague, since it would be unclear whether they are scheduled events or what. Other possible names could have been “Event log” or “Past events”. But these are not necessarily any better.

Timo Lehtinen said...

The real question is why Apple shows only the events starting from “Out for delivery”, and nothing before that (parcel passing through courier hubs etc.)

Maybe it's more user friendly that way. :-)

Eolake Stobblehouse said...

Yes, I thought it might be something like that, rather than humor. But I do think that "past events" may have been more clear, or at least "historical", since "historic" means "important events in history".

If they are only showing the latest event, it might even better to label it "latest event", since there's only one shown.

Aaaanyway, I just thought it was funny.